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Territorial Enhancement

The accentuation of globalization phenomena has produced the development of a greater awareness of the real importance and strategic value of local specificities, values and potentials which are therefore now interpreted as driving forces for economic and social development. The territorial enhancement therefore has the precise objective of defining and guiding the relaunch and development of territorial districts according to the specific characteristics and needs, producing the closest symbiosis between potential customers and markets, in full compliance with sustainable development.

The enhancement of the territory defines those activities that take care of development, planning, strategic planning and promotion.

The territorial development assumes different characteristics according to the reference territory (cities, districts and provinces, regions, nations). It can also address (in a coherent way) to different recipients:

  • tourists (territory as a tourist destination);

  • "exogenous" investors (as part of the so-called investment attraction policies);

  • new inhabitants (as in the case of the policies of attracting young people with a high level of education, exponents of the so-called "creative class").

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Strategy

The phases that precede the definition of a strategic territorial enhancement program are:

  • Analysis of the territory and its economic and social system;

  • The identification of the characteristics and potentialities expressed and unexpressed;

  • Understanding of the typical features and values of the area;

  • The identification of variables and territorial conditions;

  • The identification of the current specific and aggregate potential and that which can be expressed by the territory;

  • The identification of the "commodity" placement of the district.


The definition of the territorial enhancement program must consider:

  • Public and private entities present in the area and their specific skills and needs;

  • Of the need to produce positive effects both on the local economic system and on society as a whole;

  • From the need to develop operational and functional aggregation policies between the various parties involved or beneficiaries of the activities;

  • The need to develop projects and programs capable of generating structural and tangible results in the short, medium and long term;

  • The impossibility of substantially modifying the activities in progress except in evolutionary terms;

  • The need for enhancement, restructuring, conversion and requalification of structures or realities that are no longer economically representative or not used for their specific potential;

  • The need to produce economically relevant effects in consideration of the plurality and weight of the subjects involved;

  • The time factor that imposes choices and decisions in line with the evolution of the markets.


The concept of territorial enhancement must therefore not be misunderstood with a simple promotional activity which instead depends on the definition of strategic plans defined and programmed upstream.

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